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In-Game Advertising: The Sleepy Market That’s About to Explode
What’s going on? Did you know that the gaming industry value reached an estimated $177B in 2021 – twice as
Checking Your Brand’s Vitals: Lift Studies and Why You Need to be Running Them
The Tool If you’ve run any kind of digital advertising, you may be familiar with Lift Studies – various platforms’
The Return of Ad Spending in a Post-Covid World
The Covid-19 pandemic took the world by storm in 2020, holding economies hostage and changing the lives
Social Listening: The Low Hanging Fruit You Probably Haven’t Grabbed Yet
Regardless of vertical, size, or even ad strategy, there is one thing modern-day advertisers can all agree on: marketing today
Programmatic: A Secret Weapon for Mobile App Install (and why it works!)
What’s Going On? If you’ve ever run app install campaigns on social platforms, you already know install costs can be
CAPI: Facebook’s Response to the War on Tracking
What’s Going On? Through now, our team has covered off on Apple’s iOS 14 ticking time bomb and Google’s Privacy
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In-Game Advertising: The Sleepy Market That’s About to Explode
What’s going on? Did you know that the gaming industry value reached an estimated $177B in 2021 – twice as big as film and music
Checking Your Brand’s Vitals: Lift Studies and Why You Need to be Running Them
The Tool If you’ve run any kind of digital advertising, you may be familiar with Lift Studies – various platforms’ – such as Google or
The Return of Ad Spending in a Post-Covid World
The Covid-19 pandemic took the world by storm in 2020, holding economies hostage and changing the lives of individuals around the world.
Social Listening: The Low Hanging Fruit You Probably Haven’t Grabbed Yet
Regardless of vertical, size, or even ad strategy, there is one thing modern-day advertisers can all agree on: marketing today is more of a 2-way
Programmatic: A Secret Weapon for Mobile App Install (and why it works!)
What’s Going On? If you’ve ever run app install campaigns on social platforms, you already know install costs can be all over the map; oftentimes
CAPI: Facebook’s Response to the War on Tracking
What’s Going On? Through now, our team has covered off on Apple’s iOS 14 ticking time bomb and Google’s Privacy Sandbox, but we wanted to
