Thought Leadership & Industry News

Check out the marketing & advertising content written by our all star team & our latest news

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Award News

Realtime Agency Listed On DesignRush as Top Performance Marketing Agency

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Google PPC Search Thought

Unraveling Automation: The Hidden Mechanisms of Control in PMax

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Agency Performance Thought

5 Reasons Performance Marketing Agencies Are A Must-Have For Growing Businesses

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Meta Paid Social Thought

Precision at Scale: Meta's New ADVANTAGE+ Audience

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Google Search Thought

How to Build Out a Search Advertising Team: A Comprehensive Guide

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Paid Social Thought TikTok

How much do TikTok ads cost?

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Google PPC Search Thought

PPC Brand Terms – are you wasting marketing budget on Lone Rangers?

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Programmatic Thought

Flashtalking VS DCM

Read our easy guide and make an informed choice on using Flashtalking or Double Click Campaign Manager (DCM)

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Creative Thought UGC

UGC Best Practices: Engaging Your Audience

Learn how to create engaging UGC content that drives action and is optimised for use in paid advertising campaigns on social and beyond.

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Creative Thought UGC

User-Generated Content Campaigns and Their Impact

Why are User-Generated Content Campaigns so popular for advertisers right now? In this article we’ll explore how UGC campaigns are being used in digital advertising and share some of the pros and cons of managing a UGC campaign.

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Creative Thought UGC

Exploring The Benefits Of User Generated Content

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Ecommerce Product Feeds Thought

Top 11 Tips For Optimizing Your Product Feed For Ecommerce Excellence

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Ecommerce Product Feeds Thought

Product Feeds: The Essential Digital Ads Component E-comm Businesses Need To Be Mastering

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Agency Performance Thought

What is a Digital Performance Marketing Agency?

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Agency Performance Thought

How Digital Performance Agencies Are Crushing the Competition – And Why You Should Switch

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Meta Paid Social Thought

Staying Ahead of the Curve: Adapting to Privacy-Focused Advertising with Meta's Latest Updates

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Marketing Mix Modelling Measurement Thought

What We Learnt From Building A Marketing Mix Measurement Team

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Marketing Mix Modelling Measurement Thought

Which Media Mix Modelling Software Should You Be Using?

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Marketing Mix Modelling Measurement Thought

How to Choose A Media Mix Modelling Partner In 2023

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Marketing Mix Modelling Measurement Thought

Media Mix in Advertising: Unleashing the Power of Multiple Channels

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Marketing Mix Modelling Measurement Thought

Media Mix Modelling 101: An Introduction to MMM

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App Thought

In-Game Advertising: The Sleepy Market That's About to Explode

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Measurement Thought

Checking Your Brand's Vitals: Lift Studies and Why You Need to be Running Them

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Agency Performance Thought

The Return of Ad Spending in a Post-Covid World

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Agency Thought

Social Listening: The Low Hanging Fruit You Probably Haven't Grabbed Yet

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Programmatic Thought

Programmatic: A Secret Weapon for Mobile App Install (and why it works!)

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Privacy Thought

CAPI: Facebook's Response to the War on Tracking

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Privacy Thought

Apple's iOS 14 Updates - What Agencies Need to Do Now

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CTV Programmatic Thought

The Rise of Connected TV: 2021's Fastest Growing Digital Ad Channel Boomed So Quietly, You Probably Didn't Even Hear It.

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Privacy Thought

Google's Privacy Sandbox - What Should You Expect?

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Thought

Using StackAdapt to Boost Client Click Efficiencies by 77%

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