Realtime Agency Grows Market Share & Decreases CPI by 10% Through Real Time Optimization

SlingTV, an OTT streaming service, partnered with Realtime Agency in 2022. This case study highlights Realtime Agency’s use of contextual events to drive increased installations with higher cost efficiencies.

Challenge

Sling TV is an American streaming service owned by Dish Network. Since August 2022, Realtime has been reviewing and optimizing their campaigns, utilizing teams across multiple timezones to support round-the-clock performance.

Strategy

Typically, we observe larger download spikes for Sling TV on weekends. Consequently, we have staff monitoring these campaigns every day of the week. One Sunday evening, our analyst noticed a significant spike in downloads and investigated the cause. They discovered that Sling’s competitor, Philo, had crashed around 8 PM ET, which coincided with the premiere of a new TV show, Yellowstone.

As customers rushed to Sling TV to ensure they didn’t miss the premiere, our analyst took immediate action to capitalize on the momentum. We increased bids and budgets, nearly tripling our spend to seize the newly available market share. Our analysts made a series of optimizations to take advantage of this new opportunity.

Results

Through this approach, we managed to 3x spend whilst decreasing the cost per install by 10%.

Through taking advantage of competitor outages, Sling increased their market share at a reduced cost. Though automated bidding is best practice in the industry, manual optimizations can have a large impact in specific contexts.