Digital performance declining with Apple's iOS 14.5 and cookie depreciation? We've got the solution.

Over the past year, advertisers have fought a hard battle against platform privacy updates, resulting in massive loss of tracking and audience quality decline – particularly with the rollout of Apple’s iOS 14.5 and the continued loss of browser cookies.

Did you know that a recent study from Facebook found that last-click models undervalued marketing on Facebook and Instagram by 47% on average?

Loss of data using multi-touch attribution in this privacy age is not an option for Realtime; our agency’s performance is entirely dependent upon statistical methodologies, mathematics, and rigorous test and learn. So, how are our data scientists helping our clients continue to excel and prove out return on investment and conquer digital marketing without cookies?

  • Marketing Mix Modeling using linear regression to ensure decisions are made based on conclusive data rooted in causation, not correlation. MMM factors in offline and online activity, allows for more accurate forecasting, and enables marketers to prove ROI of their efforts
  • Expertise in industry measurement and tracking tools, such as Facebook’s CAPI and ROBYN
  • Attribution Model support so you can feel confident your return on investment is being communicated accurately throughout your organization
  • Audience Solutions team to develop high-quality 1st and 3rd party audiences that aren’t reliant on cookies or pixels
  • …and more!

Reach out to learn more about how Realtime can address your iOS 14.5+ or cookie concerns and help buffer against loss of data and audience quality.

 

Contact our friendly team to learn about Realtime's solutions, talk with channel experts, and receive your free campaign audit.

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