Programmatic Manager - London Office
Job Description
We are looking for a talented and experienced Programmatic Advertising Manager to join uoptimized for reporting and maximum performance.
We are looking for a talented and experienced Programmatic Advertising Manager to join us at Realtime Agency – a fast-growing performance marketing agency.
In this role, you will be responsible for managing and optimizing programmatic advertising campaigns across multiple channels and platforms, and communicating campaign successes to our clients.
You will also collaborate with our media buying teams across social & search to ensure campaigns are set up, tracked, and optimized for reporting and maximum performance.
You will be passionate about performance, with a proven track record of success with programmatic campaigns, and a demonstrated ability to manage multiple accounts and projects simultaneously to meet key objectives and deadlines.
campaigns, and a demonstrated ability to manage multiple accounts and projects simultaneously to
Key Responsibilities
Manage client accounts on a day-to-day basis, providing weekly decks to update on performance reports, results and new tests/ strategies
Work with the wider client services team and vendors to create media plans to help accomplish campaign objectives
Maintain bulletproof organisation of client spend, budgets, naming conventions, and account structure
Develop expertise in the use of Verizon Media DSP, The Trade Desk, Xandr Invest, and Google Marketing Platform to execute various buys
Drive new ideas and execution to improve performance of social campaigns including account structure, platform, bid strategy, ad format, targeting, demographics, keyword expansion, landing page optimisation
Execute tests, collect and analyze data, identify trends and insights to maximize performance
Collaborate with other marketing teams to create unified, cross-channel campaigns
Track, report and analyse website analytics and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Identify and present new opportunities/areas of growth that will help continue the development of the paid channels.
Media planning, including advising on programmatic advertising strategies for verticals including mobile, connected tv, display, pre-roll, native, out of home, and audio ads.
Manage programmatic campaigns across multiple channels and platforms (display, mobile, video, social, etc.) using our in-house buying tools.
Monitor campaign performance and adjust bidding strategies and targeting to optimize results
Utilize media-buying tools including (but definitely not limited to) Apple Search Ads, The Trade Desk, Yahoo DSP, Xandr Invest, StackAdapt, DV360, Search Ads 360, Taboola, Moloco, and Google Campaign Manager.
Identify areas for optimisation and recommend solutions to improve campaign performance
Keep up-to-date with industry trends, technology, and best practices
