Media Mix Modelling 101: An Introduction to MMM Table of Contents Welcome to a beginner’s guide to understanding media mix modelling (MMM). In this article, we will explore the concept of media mix modelling, its importance in marketing analytics, key components involved, benefits, limitations, implementation steps, challenges, and real-world case studies. So, let’s explore the …
Introduction In today’s fast-paced digital landscape, where brands invest significant resources in online advertising, it’s absolutely essential that businesses are able to accurately measure and attribute the impact of their marketing elements on their bottom line. But how does a business choose a Marketing Mix Modeling company to partner with? And while there are many …
How to Choose A Media Mix Modelling Partner In 2023 Read More »
Which Marketing Mix Modelling Software Should You Be Using? While many marketers understand the importance of a diverse marketing mix, many overlook the importance of accurate insight into the efficacy of their marketing channels as a means to fuel business growth. What is Media Mix Modelling (MMM)? Marketing Mix Modelling, or MMM, is a statistical …
Which Media Mix Modelling Software Should You Be Using? Read More »
Introduction In today’s fast-paced and digitally-driven world, the success of an advertising campaign depends on the ability to effectively reach and engage the target audience. However the most important factor for business is achieving this at the most-efficient possible costs. One of the most powerful strategies for achieving this is by utilizing a diverse media …
Media Mix in Advertising: Unleashing the Power of Multiple Channels Read More »
Floor 1, Brownlow House
50-51, High Holborn
WC1V 6ER
700 17th St Suite
850 Denver Colorado 80202
700 Pennsylvania Avenue
SE
Suite 420
Washington DC 20003
5F Silver City
1 Annex Frontera Verde
Drive
Pasig City
Philippines 160
Privacy Policy for UK & EU (Website)
Effective Date: 12/05/2023
This Privacy Policy governs the manner in which RTMUK Ltd. collects, uses, maintains, and discloses information collected from users (hereinafter referred to as “User” or “Users”) of the realtimeagency.com website (hereinafter referred to as “Website”). This Privacy Policy applies to the Website and all products and services offered by RTMUK Ltd.
1.1. Data Controller: RTMUK Ltd. is the data controller responsible for the collection, processing, and storage of personal data.
1.2. Types of Personal Data: We may collect personal identification information from Users in various ways, including but not limited to when Users visit our Website, register on the Website, subscribe to our newsletter, fill out a form, or interact with other activities, services, features, or resources we make available on our Website. The personal data we collect may include, but is not limited to, the following:
1.3. Purpose of Data Collection: We collect and process personal data for the following purposes:
1.4. Legal Basis for Processing: We rely on the following legal bases for processing personal data:
2.1. Data Retention: We will retain personal data for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law.
2.2. Data Security: We implement appropriate data collection, storage, and processing practices, as well as security measures, to protect against unauthorized access, alteration, disclosure, or destruction of personal data and other information stored on our Website.
3. Data Disclosure and Sharing
3.1. Third-Party Service Providers: We may engage trusted third-party service providers to assist us in operating our Website or conducting our business activities. These third parties may have access to personal data solely for performing specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.
3.2. Legal Compliance: We may disclose personal data to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
4.User Rights
4.1. Right to Access: Users have the right to request access to their personal data processed by us.
4.2. Right to Rectification: Users have the right to request the correction of inaccurate or incomplete personal data.
4.3. Right to Erasure: Users have the right to request the deletion of personal data under certain circumstances.
4.4. Right to Object: Users have the right to object to the processing of personal data in certain situations.
4.5. Right to Restriction of Processing: Users have the right to request the restriction of processing of personal data in certain circumstances.
4.6. Right to Data Portability: Users have the right to receive the personal data concerning them, which they have provided to us, in a structured, commonly used, and machine-readable format.
5. Cookies and Tracking Technologies
5.1. Cookies: Our Website may use cookies and similar tracking technologies to enhance User experience and provide personalized services. Cookies are small text files stored on the User’s device that enable us to recognize their browser and capture certain information. Users may choose to set their web browser to refuse cookies or to alert them when cookies are being sent. However, note that some parts of the Website may not function properly if cookies are disabled.
5.2. Tracking Technologies: In addition to cookies, we may use other tracking technologies such as web beacons, tags, and scripts to collect and track information about Users’ interactions with the Website. These technologies may be used for analytics, targeted advertising, and measuring the effectiveness of our marketing campaigns.
6. Third-Party Websites
6.1. External Links: The Website may contain links to external websites that are not operated by us. We have no control over the content and practices of these websites and are not responsible for their privacy policies or practices. Users should exercise caution and review the privacy policies applicable to those external websites.
7. Children’s Privacy
7.1. Age Limitations: The Website is not intended for use by children under the age of 16. We do not knowingly collect personal data from children without obtaining parental consent. If you believe that we may have collected personal data from a child without parental consent, please contact us, and we will promptly take steps to remove such information from our records.
8. Changes to this Privacy Policy
8.1. Policy Updates: We reserve the right to update or modify this Privacy Policy at any time without prior notice. Users are encouraged to check this page periodically for any changes. The revised policy will be effective immediately upon posting on this page.
9. Contact Us
9.1. If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at [email protected]
Privacy Policy for the United States (Website)
Effective Date: 12/05/2023
This Privacy Policy governs the manner in which RTMUK Ltd. collects, uses, maintains, and discloses information collected from users (hereinafter referred to as “User” or “Users”) of the realtimeagency.com website (hereinafter referred to as “Website”). This Privacy Policy applies to the Website and all products and services offered by RTMUK Ltd..
Personal Information Collection
1.1. Types of Personal Information: We may collect personal identification information from Users in various ways, including but not limited to when Users visit our Website, register on the Website, subscribe to our newsletter, fill out a form, or interact with other activities, services, features, or resources we make available on our Website. The personal information we collect may include, but is not limited to, the following:
Name
Email address
Mailing address
Phone number
IP address
Browser information
Other information voluntarily provided by the User
1.2. Purpose of Personal Information Collection: We collect and process personal information for the following purposes:
To personalize user experience
To improve customer service
To send periodic emails (e.g., newsletters, updates)
To process transactions or respond to inquiries
To comply with legal obligations
1.3. Collection of Non-Personal Information: We may also collect non-personal information about Users when they interact with our Website. This information is not personally identifiable and may include technical information about the User’s device, such as the type of browser used, operating system, and the referring website.
Information Sharing and Disclosure
2.1. Third-Party Service Providers: We may engage trusted third-party service providers to assist us in operating our Website or conducting our business activities. These third parties may have access to personal information solely for performing specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.
2.2. Legal Compliance: We may disclose personal information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
California Consumer Privacy Act (CCPA)
3.1. Rights of California Residents: If you are a California resident, you have specific rights regarding your personal information under the CCPA. These rights include:
The right to know what personal information is collected, used, disclosed, or sold
The right to request deletion of personal information
The right to opt-out of the sale of personal information
The right to non-discrimination for exercising CCPA rights
3.2. Exercising Your CCPA Rights: To exercise your CCPA rights or obtain more information about our data practices, please contact us using the information provided in the “Contact Us” section below.
Children’s Online Privacy Protection Act (COPPA)
4.1. Children’s Personal Information: We do not knowingly collect personal information from children under the age of 13 without obtaining verifiable parental consent. If you believe that we may have collected personal information from a child under 13 without parental consent, please contact us, and we will promptly take steps to remove such information from our records.
Data Security
5.1. Data Security Measures: We implement appropriate data collection, storage, and processing practices, as well as security measures, to protect against unauthorized access, alteration, disclosure, or destruction of personal information and other data stored on our Website.
Changes to this Privacy Policy
6.1. Policy Updates: We reserve the right to update or modify this Privacy Policy at any time without prior notice. Users are encouraged to check this page periodically for any changes. The revised policy will be effective immediately upon
posting on this page.
Contact Us
7.1. If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at [email protected].
Please note that the provided Privacy Policy templates serve as a starting point and should be reviewed and customized to accurately reflect your business practices, applicable laws, and any specific requirements. It is crucial to consult legal professionals to ensure compliance with US privacy laws, including the California Consumer Privacy Act (CCPA) and the Children’s Online Privacy Protection Act (COPPA).
