We know that measuring the impact of your marketing activities is crucial to your success.
We use the latest software & advanced statistical modelling to prove the impact your marketing spend has on your business goals
Our Measurement services overcomes the challenges of privacy and creates valuable insights to understand the real impact of your marketing spend.
We are a leading media mix modelling (MMM) provider. Working with us allows you to quantify the true impact of any variable.
What We Do
Our Measurement services uses marketing mix modeling (MMM) to analyze the impact of your marketing channels. By partnering with our team of statistical experts, we diver deep to uncover insights that are specific to your business.
We use industry-leading software including Meta-designed Robyn & Google-designed Google Lightweight. We have in-house statistical superstars who know how to harness the power of these softwares.
We create simple statistical models that can:
– Prove correlation between where you spend your budget and the impact it has on results..
– Create optimal budget split suggestions for future activity.
– Suggest increases/ reductions in budget allocation across channels to drive the most efficient results.
This allows you to make better marketing decisions and get the largest possible return on your marketing investment.